If everything is going great, all of your products and services are selling faster than you can create them.
If not, the 4 questions below will get right to the core areas where you should be focusing your time, energy and resources.
1. Do people want your product or service?
Ask this question with tough love. How do you know people want it? Who has told you they want it? Has what you are offering been around a while? What is changing in the future that will make people want it? Just because someone else sells something similar doesn’t mean people want your something.
2. Is your product or service better than the existing solutions available?
What makes it better? Who told you it was better? Are they your future customers or the same old customers? Will it solve tomorrow’s problems? Is it 5 or 10 times better, because that’s what it will take for someone to switch from their current solutions. Is there a small group of initial customers that really love your product? Why?
3. Do people know about your product or service?
If you have a better product or service that people actually want, the thing stopping them from buying could be an awareness of your solution. Are you targeting the right audience with the right message through the right channels? How do you know? What common sense and quantitative data supports your assumptions? Does a huge “education gap” exist where you have to fully inform people about the severity of the problem before they can be fully aware of your solution?
4. Can people access your product or service?
If you’ve answered questions 1-3 successfully, then the last barrier to everything going great is customer accessibility. How do they get hold of your solution? Who and what stands between you and your customers? Can you bypass barriers and make the relationship more direct? Is the buying process easy and simple? Is the buying process fast? Is the ordering process clear and straightforward? What can you do to improve all of these issues and make it seamless to customers?
These questions are at the heart of identifying the areas where you will get the most return on investments in your time, energy and resources. You fundamentally shouldn’t put more effort into addressing solutions for questions 3 or 4 before you have successfully addressed questions 1 and 2.
Your biggest challenge will be in your ability to ask these questions as if it’s the first time you’re ever seeing your own business … with a fresh perspective and clear vision.
Our aim is to help you ask the right questions, get the insights up front and then build a product or service that people will want and really love.