Ideas & Insights – Episode 3: Don’t Solve Every Problem / Start With 10kg
In this episode John continues talking about how to think about your game changing idea and the importance of getting started with small steps.
Many entrepreneurs and businesses have a great idea for a game changing new product or service and see it’s huge potential. Many also typically make the mistake of trying to solve every problem associated with the huge potential or payoff at the end.
We often find ourselves reminding companies that at the beginning, success seems painfully slow. When the inflection point of your growth curve hits (see Episode 2), then things will be moving so fast you can hardly keep up.
So you should focus only on solving the problems you need to now – at the beginning so you can get started. Create the problems today that you want to have to deal with in the future. That means before you worry about how you are going to deliver a new game changing product to customers worldwide, you have to build a product that customers want and know about. And before you start building the product, you need to find out what the right product needs to be or what features the product needs to have. In order to find this out, you need to be actively talking to customers.
If you use the analogy of weightlifters, they never start out being able to lift 1000kg. They begin by lifting smaller weights and then increasing the weight as they gain strength. So their first step is to start lifting 10 kg, then 20, 30, 50 … 1000.
Whether you’re a big business, small company or solo entrepreneur, the best advice for how to kick off a game changing idea is always the same – find out what your 10kg is today and start lifting it. Worry about lifting the 1000kg after you have created those problems.