So you have an idea. You built a product. You built a website. You wrote some posts. You posted on social.
So why isn’t anyone coming? Why aren’t products selling? Why aren’t people engaging?
Whether talking about a product or content on social, building it is only half the job. The other half is getting people to know it exists.
I don’t know what the optimum ratio is for creation vs awareness is, but I do know what it is not. It’s not spending 99% of your time on building stuff and only 1% of your time on letting people know about it.
When it comes to your product and your content, you need to think of yourself as a salesperson. You have to put maximum effort into getting your products and your content in front of the right people. Things are not going to auto-magically or organically just take off.
It might take sending out 1,000 emails to prospects before you start gaining traction. It might take cold calling target companies. It might take spending a bit of cash on Facebook to boost your posts – even if (and sometimes especially if) those posts are on another platform. You want to go out and grab people’s attention wherever it is currently at and make them aware of your stuff.
I know there are several priorities to deal with and only a limited amount of time in the day. But you should ask yourself if a 95% perfect product or post with no one who cares is really better than an 85% perfect product with actual sales and customers engaged.
If you really want people to come to where you’re at, you have to make them know you’re there. Spend a little less time on perfection and a bit more time on awareness and distribution.
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